Time is often a challenge that many of us battle in pursuit of reaching our fitness goals. Yes, we all could most likely use an extra hour or two or 10 in the day. However, interestingly, in our recent consumer market research, Fit After Fifty asked respondents:
Please share what are your greatest challenges toward becoming more healthy and fit. The most common response included something about ‘MOTIVATION’. We even had someone goes as far as to say:
“I don’t really have the motivation. I have a room full of ‘motivational books’ that never worked. Nothing will work until I’m ready.” – anonymous
I started thinking about that last part, “…until I’m ready.” I surprisingly find hope in this statement. You see, this person, though he may never decide he is ready and could remain a skeptic, pessimist, etc., forever, that same person can also decide today, “I’m ready.” It’s a choice. The research in which many of you participated, communicated something similar. You have the power to choose. This is the same whether we’re talking about where to go for lunch or getting fit.
Our goal, particularly with this upcoming eBook, is to show others who have made choices toward becoming and sustaining fitness…to provide something that just might spark interest to choose a new direction toward fitness.
What motivated you to choose fitness?