Who We Are
Fit After Fifty is an inspirational movement comprised of an online magazine, video-enhanced eBook, and dynamic community and social networks for baby boomers & beyond. It’s a celebration of healthy, fit living, showcasing real journeys of people who choose to live better through fitness.
Why We Do It
Our mission is to create a national “living better” movement in life’s second half. We strive to catalyze healthy behavior changes, through sharing the successful examples of others. We learn from each other. Healthier individuals means a healthier, happier and more productive society.
Fit After Fifty began as a study of elite masters-age athletes across America. While conducting the study, the Fit After Fifty team discovered that these stories had a profound impact on audiences. The result was a video-enhanced eBook. Recently, Fit After Fifty added an online magazine to continue providing current & new inspirational stories. The movement is designed to be an ongoing source of inspiration, resulting in positive transformation for the millions of baby boomers in the US, and ultimately worldwide.