Our Story

Who We Are

Fit After Fifty is an inspirational movement comprised of an online magazine, video-enhanced eBook, and dynamic community and social networks for baby boomers & beyond. It’s a celebration of healthy, fit living, showcasing real journeys of people who choose to live better through fitness.

Why We Do It

Our mission is to create a national “living better” movement in life’s second half. We strive to catalyze healthy behavior changes, through sharing the successful examples of others. We learn from each other. Healthier individuals means a healthier, happier and more productive society.

Our History

Fit After Fifty began as a study of elite masters-age athletes across America. While conducting the study, the Fit After Fifty team discovered that these stories had a profound impact on audiences. The result was a video-enhanced eBook. Recently, Fit After Fifty added an online magazine to continue providing current & new inspirational stories. The movement is designed to be an ongoing source of inspiration, resulting in positive transformation for the millions of baby boomers in the US, and ultimately worldwide.

A Letter From the Founder

We know this population has an intense interest in health & longevity, and has more significant financial resource than any comparable group. They are ready, able and willing to listen and be convinced to buy relevant products and services like yours. Together, we represent a powerful combination of resources for this population to alter their lives in a positive, meaningful way.

Together, we will make a positive change in behavior, health, and wellbeing for millions—and this journey requires your participation. With the powerful tool of social media, we can identify, test, illustrate, calibrate & refine the best practices for exercise, diet, meditation, physical therapy and more.

Thank you for supporting the Fit After Fifty movement!

Sincerely, Tony Whatley

Portrait of Tony in a scuba outfit

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