“What’s my motivation?”

Time is often a challenge that many of us battle in pursuit of reaching our fitness goals. Yes, we all could most likely use an extra hour or two or 10 in the day. However, interestingly, in our recent consumer market research, Fit After Fifty asked respondents:

Please share what are your greatest challenges toward becoming more healthy and fit.  The most common response included something about ‘MOTIVATION’.  We even had someone goes as far as to say:

“I don’t really have the motivation. I have a room full of ‘motivational books’ that never worked. Nothing will work until I’m ready.” – anonymous

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Can we inspire people to take action?

“Telling and listening to stories is the way we make sense of our lives,” said Dr. Thomas K. Houston, lead author of the study and a researcher at the University of Massachusetts Medical School in Worcester and the Veterans Affairs medical center in Bedford, Mass. “That natural tendency may have the potential to alter behavior and improve health.” More from this NYT article here: http://www.nytimes.com/2011/02/10/health/views/10chen.html

As we get ready to publish the Fit After Fifty multimedia eBook, we’re curious to hear your thoughts regarding this concept.  And, do you think we might be on the right track toward implementing it?



If you work in some facet of the healthcare industry–physician, administrator, physical therapist, etc.–we’ve created a special survey for you:  HEALTHCARE PROFESSIONAL SURVEY.


Thanks for your continued support and interest!  (Military-specific survey coming soon!!)

“Strong people are harder to kill….”

We are honored to have Jake Platt, President and Founder of Northwest CrossFit, as one of our physical training advisors. You may recognize Jake from The Admiral’s Comeback Story as he directed the Admiral’s rehabilitation via CrossFit.

We caught up with Jake to share some of his thoughts towards the value of physical fitness.

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